1. Tell me about your creative business
The Aviary is a small, UK-based, independent design business. We create delicate and intricate illustrated homewares, accessories and gift items for mindful, ethical and stylish consumers, providing sensitive and meaningful products that last more than a season.
Currently, we’re a team of two creative graduates (unless you count the cats!) I am an illustrator, maker and surface pattern designer, working full time on the business, creating new products, and taking care of the day-to-day admin. Ben works for The Aviary part time, primarily helping with technical issues in the studio and workshop
2. Describe your work in 3 words.
Detailed, Decorative and Functional.
3. What’s your favourite pieces you’ve ever made?
Ooh. this is a tough one! But I think it has to be the illustrated antique lens pendants. They combine a love of drawing, printing and treasure hunting! They’re probably one of the most labour-intensive pieces to make, but also the most rewarding.
4. What’s your favourite food?
Aside from chocolate? Roast vegetable lasagna, or butternut squash, bell pepper and sage ravioli. Basically, anything that’s carb’ heavy!
5.What do you like to get up to other than work?
I’m a full-blown introvert so many of my favourite activities are pretty similar to those of your average octogenarian… Long walks in the countryside are cherished moments, especially if there’s a cosy pub and a pint of real ale at the other end. I also love watching ridiculous amounts of gritty drama and beautiful films, reading books by authors with unpronounceable names, trying (and often failing) to grow food, and going to gigs, galleries and natural history museums.
6. Anything in the pipeline?
Ben’s currently developing a new range of functional jewellery pieces that we’re both pretty excited about. I’m in the midst of finishing setting up our new screen printing equipment in the studio to produce lots more hand-printed homewares and apparel.
7. What’s the 3 best things about having your own business?
Genuinely looking forward to work most days is easily one of the best things about being self-employed.
Seeing a new product through from initial sketch to completion is also wonderful.
Meeting like-minded designer-makers and customers.
8. What’s the 3 worst things about having your own business?
Being unable to accurately predict each month’s money is tough. And scary.
At this point in the business, having to do all the marketing, the accounts, product photography, packaging, posting, sourcing of materials and so on, as well as the all important designing and making can be quite stressful.
The business is all consuming, so there’s not much time (or money) for ‘leisure activities’ at the moment.
9. What is the 3 most important things for running a successful creative business?
There are so many things I could list here, but personally, I think the three key things are passion, talent and patience.
10. Tell me something random about you…
Unfortunately, I’m too clumsy and shy to have any amazing or secret circus skills. When I was a child I used to write backwards, and even as an adult, I still hold my pen in a very odd way. Does that technically make me a contortionist? My drawings are quite tight and intricate, but my handwriting is often completely illegible.
Remember and check out Victoria's Online Shop and Etsy Shop where you can shop the full range of her illustrated products. Also make sure to follow her on Facebook and Twitter!